Gong

Overview

Create prototypes from call insights and customer feedback captured in Gong. Transform key moments from sales calls, product feedback discussions, and customer pain points into interactive prototypes. Turn voice-of-customer data into actionable prototypes you can share back with prospects for validation.

The integration analyzes Gong's AI-generated call insights, trackers, and deal warnings to understand customer needs comprehensively. When customers describe their ideal solution during calls, instantly transform those descriptions into working prototypes that sales teams can demo on follow-up calls.

How it works

Generate prototypes from any call recording or snippet in Gong. Select key moments where customers describe needs or pain points, then click "Create Prototype" to transform their words into interactive demos. The AI analyzes call transcripts, speaker context, and tracked keywords to generate accurate prototypes.

Automate prototype generation based on Gong trackers. When specific keywords or topics are mentioned (like "feature request" or "wish list"), automatically generate prototypes that address those needs. Sales reps receive prototype links directly in Gong, ready to share with customers.

Track prototype engagement through Gong's activity tracking. See which prototypes were shared after calls, how customers engaged with them, and whether they influenced deal progression. Use this data to understand which solutions resonate and accelerate sales cycles.