Gong

Overview

Create prototypes from call insights and customer feedback captured in Gong. Transform key moments from sales calls, product feedback discussions, and customer pain points into interactive prototypes. Turn voice-of-customer data into actionable prototypes you can share back with prospects for validation.

When customers describe their ideal solution during calls, instantly transform those descriptions into working prototypes that sales teams can demo on follow-up calls.

How it works

Set up a Gong automation rule to automatically create prototypes in Alloy when calls match your filter criteria. Configure the rule to trigger on specific conditions such as call type, participants, tracked keywords, deal stage, or custom fields. When a call is created that matches your filter, the integration automatically sends the call data to Alloy to generate a prototype.

The integration analyzes Gong's call transcripts to understand customer needs comprehensively. Prototypes are generated based on the call content, automatically capturing key moments where customers describe needs or pain points.

Setting up an automation rule in Gong

1. Navigate to Admin Center in your Gong account, then go to Automation rules and click Add rule

2. Configure the trigger conditions based on your requirements.

3. Add the action:

   • Choose Fire webhook
   • Enter the Alloy webhook URL - https://integrations.alloy.app/api/gong/webhook/create-prototype
   • Enter a rule name and description

4. Test the rule:

   • Use Gong's test feature to verify the webhook fires correctly
   • Check Alloy to confirm prototypes are being created

5. Enable the rule to start automatically generating prototypes from matching calls

The automation rule will trigger whenever a call matches your configured criteria, sending the call data to Alloy to generate a prototype based on the conversation content.